Overview
I developed a whiteboard video to effectively communicate the benefits and details of the Afana Pouliot Clinician Program. Afana Pouliot is renowned for producing custom orthopedic footwear, catering to professionals throughout Canada. Their flagship initiative, the Clinician Program, is specifically designed for wholesale partnerships.
The essence of the Clinician Program lies in its collaborative approach. It targets professionals who are experts in diagnosing and treating foot and lower limb conditions. By participating in this program, these specialists gain access to resources enabling them to provide their patients with footwear that is not only therapeutically beneficial but also aesthetically appealing.
Afana Pouliot’s commitment to quality ensures that each pair of shoes is not just a medical aid but a fusion of comfort, style, and individual customization. The program empowers clinicians to offer tailor-made solutions that perfectly fit the unique needs of their patients, enhancing both functional and aesthetic aspects of orthopedic footwear.
Through this whiteboard video, I aim to highlight the transformative impact of the Clinician Program – how it bridges the gap between medical necessity and personal style, and how it elevates the standard of care in orthopedic footwear across Canada.
Watch The Whiteboard Video
Application of the Video
The whiteboard video I created played a pivotal role in the digital marketing strategy for the Afana Pouliot Clinician Program. It was strategically integrated into the landing page of the program on their official website. This placement was crucial as it served as the first point of interaction for many potential clients, offering them an engaging and informative introduction to the program.
To further amplify its reach and effectiveness, I embarked on a targeted promotional campaign across two major digital advertising platforms: Facebook and Google Ads. On Facebook, the campaign was designed to capture the attention of a specific audience – healthcare professionals and clinicians who could benefit from the Clinician Program. By leveraging Facebook’s sophisticated targeting tools, the advertisement was able to reach individuals based on their professional interests, affiliations, and online behaviors, ensuring a high degree of relevance and engagement.
Similarly, on Google Ads, the campaign was optimized to appear in search results and on websites within Google’s vast advertising network. The use of carefully selected keywords and phrases related to orthopedic footwear and healthcare services ensured that the advertisement was presented to a highly interested audience, precisely at the moment they were searching for related information.
The integration of the video into these advertising efforts played a key role in conveying the unique value proposition of the Clinician Program. It not only increased the visibility of the program but also helped in establishing a brand image that resonates with professionalism, innovation, and quality. The strategic use of digital platforms ensured that the message reached the right audience, driving engagement and interest in the Clinician Program.
