Overview
This whiteboard animation video was crafted to effectively market the HPL 600D7, with an emphasis on presenting it in an engaging and enjoyable manner. The video primarily concentrates on three significant aspects of the heater, meticulously explaining each one to highlight its features and benefits. Towards the end, the video transitions into a persuasive call to action, encouraging viewers to take the next step. This is seamlessly followed by displaying the necessary contact details, ensuring that interested viewers have immediate access to further information or ways to make a purchase.
Watch The Whiteboard Video
How was the video used
Upon the completion of the whiteboard video, I undertook the first step of our digital marketing strategy by uploading it to YouTube, a platform with a vast global audience. This was a strategic move to leverage YouTube’s extensive reach and advanced search capabilities, ensuring the video was accessible to a wide and diverse audience.
Following this, I initiated a targeted promotion campaign across two major digital advertising platforms: Facebook and Google Ads. On Facebook, the video was advertised through carefully crafted posts and sponsored content. This approach allowed us to tap into Facebook’s sophisticated targeting tools, reaching potential customers based on their interests, behaviors, and demographics. The aim was to engage with users who showed an inclination towards similar products or had interests aligned with the features of the HPL 600D7.
Simultaneously, on Google Ads, the video was promoted through a series of paid search and display advertisements. By harnessing the power of Google’s search engine and its extensive ad network, the video was strategically placed in front of users actively searching for related keywords or visiting websites that cater to similar interests and needs. This dual-platform strategy was designed to maximize the video’s visibility and reach, thus effectively driving awareness and interest in the HPL 600D7 heater.
